Nivedita Basu (VP content material and business alliance, Atrangii TV and OTT), says that content material on each OTT and TV has changed extensively over the years. She provides that now there is content material for absolutely everyone.

“So, the main trade of content material has been from soaps to OTT now in daily soaps, we had limitations of what kind of tale you're telling because you had been catering to a single TV home. And now that the entirety is at the palm. We have content for everyone, for each age group, each style, every kind of content material,” she says.

She adds, “So, there has been a trend while OTT began in phrases of content, , people are showing extreme crime. And, that has modified, which is a great aspect. Now you have got all varieties of genres that are doing properly. Good success. Youth suggests are doing properly. We're expecting Archie to return from Zoya, made in heaven as nicely. So, I suppose now the content material machinery has opened up and there is content literacy for anyone from my baby till my grandmother.”Love triangles are the flavor of the season in terms of OTT and TV, she says, including, “I think love triangles paintings regardless of the medium it's miles, whether it's miles theatre, whether or not it's cinema, whether or not it's far movies, TV, or OTT; is simply so satisfactory to see while you're stuck in a situation and how does one come out of it. Sometimes it is love; sometimes it's cash; now and again it's lust; sometimes it's a few other perspective. I assume simply the motive modifications, but love triangles are mighty. I even have thrived on them. I remember Kasauti whilst it was once Bajaj Anurag and Prerna.” 

Talking about the modern-day initiatives with Atrangii, she says, “Currently, I'm eagerly watching for an upcoming challenge, King, a truth display offering Divya Agarwal. Following that, I actually have Bargain and Kaneez coated up. Beyond that, there is a slice-of-existence display titled Lappad, which has been renamed as Kacha Papad Pakka Papad.”